AI is changing who buys media, how brands get measured, and where brand risk shows up. I help enterprise and emerging brands navigate that shift. My practice focuses on three areas where the old playbooks are breaking: brand assurance for AI-driven advertising, agentic media governance, and digital growth architecture.
Twenty years on the buy side at Dentsu, OMD, and inside SaaS growth teams. Now independent, working with marketing leaders who need judgment, not just execution.
What I Do
Brand Assurance for AI-Driven Advertising Large language models and agentic systems are making more ad placement decisions every quarter. The brand safety and suitability frameworks built for human-mediated buying weren't designed for this. I help brand and media teams build the governance, measurement, and vendor-evaluation frameworks that keep brand equity intact when the buyer isn't human. Engagements typically run as advisory retainers or scoped assessments.
Agentic AI Governance Agentic workflows are entering marketing organizations faster than governance can keep up. Who owns the decision when an agent makes a media buy, drafts a brief, or rewrites a landing page? I help CMOs and marketing ops leaders design the operating models, approval gates, and accountability structures that let teams move fast without creating invisible risk. Engagements range from workshop intensives to multi-quarter advisory work.
Digital Growth Architecture Most growth problems are architecture problems. Misaligned KPIs, broken measurement, channel strategies built for a world that no longer exists. I work with marketing leaders to redesign the system: the KPI stack, the channel mix, the measurement framework, the agency and platform relationships. Engagements are typically project-based with defined deliverables and a clear handoff.
Recent Posts
Context Is a KPI: Protecting Brand Equity When Ads Meet Bad Content On why brand suitability needs to be treated as a measured outcome, not a filter setting. August 2025.
AI, Hidden Innovators, and Finding Stability for the Media Holding Companies On where the real AI leverage is inside the holding company model, and who's actually building it. September 2025.
When Bad Content Happens to Good Brands A practitioner's take on ad adjacency, brand safety strategy, and negative content spillover. May 2025.
Where I’ve Appeared
Featured in CNN, Wired, and USA Today. Invited speaker at industry conferences and panels on digital innovation, brand strategy, and AI in marketing, including SocialFresh.
Work That Moved the Numbers
FedEx. Eighteen straight quarters of ROI growth at a 34% CAGR across paid media.
Payzer. 2,400% growth in qualified leads and a 2.5x valuation lift inside two years, through to a SaaS acquisition exit.
McCormick and the NFL. Digital strategy and measurement work across enterprise-scale programs.
AOL. Audience modernization during the platform's pivot.
What Others Say
“You can only get so far without a tribe.”
~ Boba Fett, Bounty Hunter
“He consistently led his team by example in providing client support, and is directly responsible for developing what has been, in my opinion, one of the best agency teams I have ever worked with.”
~ Marketing Advisor, Client Stakeholder
“I’m thankful to have worked with and learned from Chris over the past few years. I truly appreciate his leadership. He always led with kindness and empathy and, above all, he put the team first.”
~ Channel Lead, Agency Team